Minimum engagement
$8K
Floor for any rewrite sprint. Below this, the diagnostic cost exceeds the rewrite value.
Discovery Call — Solo Practice, Est. 2017
Ready to lift the page? Let's audit the copy, not sell you a retainer.
A 30-minute working session for founders who already know their page is leaking conversion. You'll leave with a written verdict on the three pages that matter most — even if we never work together.
Issue No. 184 · Booking Desk · San Francisco, CA · Vol. 8
What Happens on the Call
Thirty minutes. Three beats. A written verdict, either way.
The call is engineered to be useful even if you never hire me. Come prepared with a page, two weeks of analytics, and the offer details — most of the diagnostic work happens before we meet.
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01
You send the page and a 2-week analytics window before the call.
Reply to the calendar invite with the live URL, two weeks of Google Analytics or Mixpanel, your current conversion rate, and a one-paragraph description of the offer. I read it the night before. You don't spend the call translating your own funnel to me.
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02
We spend 30 minutes mapping the Offer + Proof + Mechanism gaps.
Using the framework I've shipped across 180+ page rewrites and taught inside three private Slack communities, we locate the exact lines where visitors bail — usually in the headline, the proof block, or the mechanism explanation. You leave knowing the three lines to rewrite first.
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03
You receive a written verdict within 48 hours, regardless of fit.
A short memo: the three lifts, the rough lift estimate based on comparable rewrites (median 137% across 64 A/B-tested engagements), and a clear yes/no on whether a full engagement makes sense. If it's a no, I'll tell you who to hire instead.
Qualification & Fit
Read this before you book. It saves us both an hour.
The audit call only works if the engagement behind it is the right shape for your stage. These are the signals I look for — and the engagement economics behind them.
Average engagement value
$14,800
Across the last four quarters. 62% of clients return within 9 months for a second project.
Inbound close rate
92%
On discovery calls that reach the call. Low fit is filtered out before booking.
Project rescope rate
0.7%
Of 180+ shipped engagements, fewer than one in a hundred has required scope renegotiation.
You're a fit if:
- ARR band: $1M–$50M. Below the floor, the rewrite math doesn't work. Above it, you usually need an agency I can refer you to.
- Budget posture: $8K+ committed to a rewrite sprint, scoped to a specific page or sequence.
- Stage: Rewrite-ready — you have a live page with traffic, an offer that converts offline, and a team that can ship the rewrite within 30 days.
- Category: B2B SaaS, growth-stage DTC, or high-ticket services. Other categories are a polite referral.
Questions Founders Ask Before Booking
Scope, the $8K floor, and what happens after the call.
The five questions that actually block a qualified founder from clicking the calendar. If your question isn't here, ask before you book.
Why is the engagement floor $8K?
A diagnostic worth trusting takes 6–10 hours of customer-interview review, conversion-data triangulation, and a rewrite spec that a junior copywriter could execute against. Below $8K, I'd have to skip the research and ship on instinct — and the 2.4× average lift across 180+ rewrites only holds when the research is real. I'd rather refer you to a competent generalist than take the engagement cheap and water down the result.
What does the average $14,800 engagement actually include?
A typical sprint covers one flagship landing page plus its three highest-traffic supporting pages, the email or sales sequence that warms traffic to the page, and a 90-day rewrite playbook your team can run without me. The 2.4× lift is the median across documented A/B tests; your number depends on traffic volume and offer–page alignment. 62% of clients return within 9 months for a second sprint — usually email sequencing or a product launch page.
What's the 0.7% rescope rate in plain English?
Across 180+ engagements since 2017, fewer than one in a hundred has needed a scope renegotiation mid-sprint. The reason is the audit call: by the time we agree to work together, the page, the offer, and the conversion target are already triangulated. If scope does shift (a new product launch crowds out the rewrite, for example), we renegotiate the deliverable, not the price. The 3-person back office — research, design, editorial — exists specifically to keep scope from drifting.
Why only 6 clients per quarter?
Each engagement ships with direct involvement from me — the senior practitioner, not a delegated junior. Six is the structural cap before quality starts trading off against throughput. The current waitlist is three weeks; if your timing is flexible (a launch window 60+ days out), I can usually fit you on the next quarter. If it's urgent, I'll tell you on the call and refer you to a vetted peer if I can't move the timeline.
What happens if I'm not a fit?
You still get the written 48-hour verdict — the three lifts, the rough estimate, and a clear no. I keep a short referral list of vetted direct-response copywriters organized by category (B2B SaaS, DTC, high-ticket services) and stage, and I'll point you to the two or three names most likely to do your specific rewrite well. The audit is useful regardless of whether we work together; that's the point of running it as a 30-minute diagnostic instead of a sales call.
The Booking Desk
Three weeks on the waitlist. One 30-minute call. A written verdict either way.
If your ARR is between $1M and $50M, your budget starts at $8K, and you have a live page that's leaking conversion — book the call. If not, the case studies will tell you whether to come back later.
Calendar confirms by email within 5 minutes. Reply with your page URL and a 2-week analytics export before the call.